SIG-Marcomms 2022 Spring Meeting, including a joint meeting with SIG-MSP - 21-22 March

12:05-12:15

12:15-12:50

12:50-13:15

TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 1

Offering training is a way that some NRENs make themselves known to new audiences, raise awareness of what an NREN is, or increase visibility of the NREN brand. Training can also support products that are offered and expand the uptake of service offerings. But training is also a product or service in its own right, needing a place in the NREN strategy and in the marketing communications support activities. 

• Mentimeter interactive survey

• Lightning Talks from different NREN perspectives:
  • How and why AARNet has been evolving and increasing its training activities
  • Jisc's training portfolio and business model
  • Why training does not (currently) fit in CANARIE's strategic plan for services and marketing communications
  • SURF - experiences using GAFAM trainings

• Discussion in breakout rooms

SESSION CHAIRS:
Kathryn Anthonisen (CANARIE) & Mark Tysom (Jisc)

Sara King (AARnet)
Rebecca Burningham  (Jisc)
Kathryn Anthonisen (CANARIE)
Michel Wets (SURF)

13:25-13:45

13:45-14:00

14:00-14:25

TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 2

• Feedback from the breakout discussion groups

• GÉANT's Lightning Talks: 
  • GLAD - what's in it for the NRENs?

• • Maintaining a training programme in the long-term: TRANSITS

• Joint Lightning Talks of interest to both groups:
  
  • CSC and PRACE training & service reporting as a marketing tool 
  • Training experience and challenges at ARNES

SESSION CHAIRS:
Kathryn Anthonisen (CANARIE) & Mark Tysom (Jisc)

Sarah Hughes (GLAD, GÉANT Learning and Development)

Nicole Harris and Casper Dreef (GÉANT) 

Harri Kuusisto (CSC)

Tomi Dolenc (ARNES)

UPDATES

Lightning Talks:

• GÉANT's Women in STEM 2022 campaign
• CLAW2021 and NREN Crisis Communication Readiness report
• RESTENA's comms update
• Cyber Security Month 2022 survey
• TNC22 - an update

Silvia Fiore (GÉANT)
Charlie van Genucthen (SURF)

Christine Glaser (RESTENA)

Davina Luyten (BELNET)

Rosanna Norman (GÉANT)

DATA DASHBOARDS

Do you gather statistical data from your social media channels? How? What do you do with the data? Have you ever changed your marketing communications strategy as a result of data you’ve seen? What discipline do you have around gathering data, setting goals and using the data?

This session will include:

• Practical example how to construct a searchable social media dashboard, including 'templates' and practical guidelines 
  • DISCUSSION
• "Speed dating": describe your challenges related to social media, post publications, stats analysis, etc. and get feedback from the group!

Leonardo Marino (GÉANT)