Domen talk
ARNES video: SAfe on the Internet USe case by CERT - their awareness campaign on Facebook.
Facebook seen as source of risk and threats but after a year say it's an ally. Targeted adults 25-45 ish because use online banking and SM. 3 posts per day
Take advatage of Facebook features: set up custom tabs such as online risks, report a scam, safety news, are you a web detective - lok for real life scams and compete for prizes.
Use timeline to landamrk milstones in network security
FB page increase traffic to web = no. 1 referral, more efficiant way of getting info than e.g. web banners, allows promotion of other channels. and connect wit other organisations in the field.
4713 followers can share news with their public. This is the true potential o SM
Domen: takes a lot of work and time. If you go on hoiday, figures drop. But easy to revive it.
Question: Who goes to the website compared to the Facebook pages. Domen: We looked into it, and we think we are reaching a wide community. Through friends of friends. We only have about 300 people following us, but they engageded by sharing or likes.
Laura: The work item so far has focused on Comms work, but this BoF would like to broaden the view. Survey send to all the taskforces.
...(more about survey from slides...)
Questions:
Valentino: Is the taskforces the right audiences to ask in this surveys / they might not nescearly belong to an nren. Laura one person answerede he didnt belong to a an NREN
2. TaskForces a froum for discussion using dinosaur technology, seems to be a lot of discussion about the topics in socia media Can we extend the use of social media? ... waiting for discussions...
Laura: The training in september focused also on the problems we had in using the social media - and some of the aspects are the same as the survey results show.
Lars: how to use it for by to techies
people don;t want to hear frmPRs, they're on Sm to have personal comms - need particular reason for people to be interested, wnat to hear from people you know. but can be a source of trusted expertise - unerstand personal network. Unless something v specific such as the security eg.
NORDUnet tweet trouble tickets - useful for people elsewhere to keep tabs wthout having to go to website. Would appreciate blog with news from TFs - to post on central blog about meetings, outcomes etc. LArs ony reads emails if someone trusted tweets it and it points to something trusted.
needs support , needs guidelines, difference between company blog
Q: don't need a strategy for SM
Paul: GEANT - was required to write a strategy document "use your common sense"
a channel - don;t need a SM strategy, need a comms strategy that's a company comms strategy not a coms team strategy
Andrew:
accidentally discovered blogging as the best platform - 177 posts in 2 yrs. Marketing team convinced him to tweet too. Are no guidelines so learning from everyone else. Blogging on reglatory issues wants it to be reliable but not authoritative, i.e. people trust it but don;t count it as legally correct. Janet community tells him if they think he's got something wrong but no-one at Janet does. Spends 1hr-1 day to produce each and company happy with that. Looks for role models in blogs and twitter - ok with blogs but not with twitter. Doubles tweets by saying "I'm reading a doc" and then "I've written a blog about it". Would like guidelines on e.g. tone, what to post where etc.
Can't my blog be more than just a way of publishing web content. Moving towards Drupal where every JAnet user can set up account and imteract - can I e.g. crowd source updates to old documents like I now do verbally? What is twitter for apart from advertoising blog posts. Someone in States has been sued for moving companies and taking followers with them.
Quality v quantit - particopant gave a speech In ALberta and someone from local govt said they read his ctical blogs and they decided to change their policy in response.
Question over personal/professional profiles.
Andrew: has clear split as spends no time online on personal basis
Brian, HEAnet: You can no longer ignore social media. Must have a strategy.
Magnus: The next generation of users have a different way of consuming information - blogs are great way of updating on projects etc. Readers will consume what they want to consume.
Laura: Is it easier to post technical information in a SMNR format?
FCCN: worked on strategy, but decided lack of resource said they would not do that. however have since started sending out technical information via twitter. Are other NRENs doing this?
CANARIE: they use it as a rich communicaton channel, and use it to start conversations and drive people to blogs, other material. They use their audience to help drive through change/opinion.