The bainstorm session was based on the Golden Circle model of Simon Sinek. The participants were asked to answer 3 questions: WHAT, HOW and WHY.
WHAT
What do we do as a group? What products or services we provide? What is the tangible knowledge, experiences that SIG-ISM offers?
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HOW
How do we do what we do, what makes us speacial? What sets us apart from other groups? How are we different? What specific actions do we take to relise the WHY? How do we deliver value?
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WHY
Why do we do what we do? Why does this SIG exist? What is our purpose, cause? What is our motivation? What do we believe in?
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